Sunday, 9 March 2014

Choosing a Website Host

For small to medium-sized businesses that have a website or those in the process of building one, it is important that they choose a reliable website host. Although it isn't particularly difficult to move a website if the first host you go with can't do their job, life is a lot easier if you can avoid moving a website once it has gone live.

Monday, 15 July 2013

Do Google's Search Results Suck?

This week I published a short video titles Google Search Results Suck that demonstrates how Google sometimes returns less than ideal results when a user performs a search. While the video is a bit of a cheap shot at the search giant it does demonstrate how search results can fall a long way short of achieving Google's primary goal of providing a great user experience.

Friday, 21 June 2013

Online Marketing Articles

Convertology publishes articles about internet marketing and website optimisation over on our company blog. We cover a range of topics including our thoughts on the various advertising platforms, changes within the industry and also some ideas for you to implement or to speak to your online marketing team about.

We recently changed the design of Convertology.com.au so if you haven't visited our site in a while take a look and let us know what you think.

Monday, 11 July 2011

Convertology now a Trademark

The Trademark application for Convertology has passed final examination and is now officially registered. Owning a trademark is an important step in protecting your brand and can be crucial in deciding domain name disputes and for protecting your name from use in pay-per-click advertising by your competitors.

I always tell my clients to secure their trademark where possible. It takes a little while and costs a couple of hundred dollars/pounds/euros however it's well worth it should a dispute over the use of your name occur.

Thursday, 7 July 2011

Welcome to Convertology's Blogger Blog

Hi and thanks for checking out the Convertology blog here on the Blogger platform. This is just one of our web assets, the main one being our official web site which you can visit at www.convertology.com.au. There you will also find our main blog.

We also run a smaller Convertology blog on Tumblr.

One of the best ways to stay in touch with Convertology is by following us on Twitter or Facebook. You can find links to our accounts over on the right hand side of this blog.